I've talked about how important it is to get local with your target market before. It's one of the strategies I get the most push-back on from Realtors worried about pigeon holing their strategy. That fear of getting too narrow or limited in their targeting is the one of the most common objections I hear from Realtors I speak to. 

The fear is that by targeting their marketing to an area too small and specific, they'll end up stuck there or even worse, other leads might see their website content created for that targeted area and think you can't help them.

The reality is that fear of being constricted or constrained to only one small target area gets in the way of results. It's sort of like being a big fish in a small pond versus a small fish in an ocean. 

Google and other Search Engines have been getting increasingly local in how they display search results for years now. By targeting an area too broad, you're hitting yourself doubly hard because