If you haven't checked out how to drive buyers and sellers to your listings and what to do with your content, check out the last article I posted on what to do here. Once you have your listing and content integrated in the right place, you want to build as many pointers and online search 'votes' back to it as possible.
What does that mean? Every single post, flyer or ad you run for a listing should be like a teaser or attention grabber built to drive all of the interest generated right back to your listing, integrated on your website.
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