Leverage your unique local knowledge and use search engine optimization to your advantage without getting lost in the tech and buzz words. 

As a Realtor, it's increasingly integral to have a strong online business presence in order to not only attract potential clients, but to engage them and get them reaching out to you. Search Engine Optimization (SEO) plays a vital role in your website's visibility in search engine results pages (SERPs). The right SEO strategy for your website, can help drive organic leads to you. That is, people in your local area that are searching for what you offer will find you more often, and be more likely to reach out and call. 

It all sounds great, but how do you know where to start? My best recommendation is to stop thinking about the daunting tech, and instead think about the real world in your target area. What are the trends? What are the things people live there for? What are the most popular features and aspects? Those are the things that real people will search for when looking for Real Estate or a Realtor in that area. By optimizing your real estate website and the content on it with topics related to those real world things, you increase your chances of being shown in search and discovered by home buyers and sellers in need of your services.

As you grow the relevant local content on your website to match the things people are searching for in your target area, you 'show' Google and other search engines that you are an authority on those subjects. As a result, you begin showing up higher in search, and in turn, by appearing higher in search rankings, you gain more visibility online within your target market. This increased visibility leads to greater traffic on your website in turn generating more quality leads for your business pipeline. 

The more relevant local content you create, the more you become the trusted authority in your target area!


You don't have to have it all figured out. Online Marketing for even the most tech savvy Realtor can seem overwhelming. Click below to book a free strategy call to gain some perspective on your business and build a strategy built around seeing the entire forest, not just one or two trees!