When was the last time you tried a restaurant or bought something new on Amazon without checking out some reviews first? The reality is that most of us can't remember a specific answer to that question. For the vast majority, reviews are driving decisions (sometimes more than we'd like). You need to make sure that you're controlling and maximizing the impression you set online, and the reviews that set the foundation for all of the other marketing you do.

If you're feeling like you have to do something different, especially in the current market, make sure to check your Review foundation FIRST, before investing in online paid ads. Find out how our Leads By Reputation program can help!