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Why Office Listings On Your Website Are a Waste

Primary Blog/Realtor Marketing/Why Office Listings On Your Website Are a Waste

Why Office Listings On Your Website Are a Waste

Why displaying office listings on your website are a waste of space and what you should be replacing them with to rank and show up in front of your target audience

Almost every Real Estate Agent website out there has a page displaying "Office Listings' or a section on the homepage or menu somewhere. It's a strange trend because the reality is that it doesn't match anything consistent potential buyers or sellers will be searching for. Your potential leads and referrals don't care whether or not a listing is in your office. Limiting a page or section to only listings from your office has zero benefit to your marketing or your website as a Realtor.

You need to be tailoring your website content to the things your target market and local market are actually looking for. They want to see listings that are like the one they're interested in buying, or similar to their own home if they're thinking of selling. Searchers in your area care about homes that match their criteria: the type of home, the area that it's in, the price range, the same features as what they want to buy or what their own home currently has that they're thinking of selling.

Instead of displaying a range of office listings that don't match real searchers' criteria, instead, create:

  • Targeted Sections: display all listings for a particular home type or price range
  • Local Content: create extra content related to your target area and link between those content pages an your targeted listing pages

Create sections and pages around your prospective clients specific needs and not the ones of the office you belong to. Do this and you'll be rewarded with more buyers and sellers find you, more inquiries, more phone calls, and more clients.

Need some help fine tuning the rest of your Real Estate Agent Marketing strategy? Click the link below to book a free strategy call

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Brett Youngberg

Founder of Leads By Reputation

Your Industry Leading Expert In All Things Realtor & Listing Marketing. 10Xing your Real Estate Business & Marketing WITHOUT 10Xing your Budget OR Time Input is a lot easier than you think!

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